Mateenbar at the Canadian Concrete Expo 2025: Advancing GFRP Rebar in North America
Fresh off the heels of The Precast Show 2025, Mateenbar continued its momentum with another successful industry event—The Canadian Concrete Expo (CCE) 2025 in Toronto on February 12-13. As Canada’s ONLY National Trade Show Dedicated to the Concrete, Construction, and Aggregates Industries, CCE brought together industry leaders, innovators, and decision-makers from across North America. With a strong focus on durability, sustainability, and innovation, this year’s Expo reinforced the growing demand for fiberglass rebar (GFRP) as the next-generation reinforcement for concrete infrastructure. At Mateenbar, we are committed to advancing the use of GFRP reinforcement across North America, and our presence at CCE was another opportunity to showcase the superior benefits of our corrosion-free rebar solutions.
Banner image courtesy of the Canadian Concrete Expo.
Why GFRP Rebar is Gaining Traction in North America
With increasing regulations favoring longer-lasting, maintenance-free infrastructure, many attendees at CCE 2025 were eager to explore how Mateenbar’s fiberglass rebar can help them build stronger, lighter, and corrosion-resistant concrete structures. Some of the takeaways from our conversations at the Show emphasized the following key advantages our Mateenbar products have over steel rebar:
- Corrosion-Free Performance – Eliminating rust-related failures and extending structure lifespan.
- Lightweight & Efficient – Significantly lighter than steel, improving handling, transportation, and installation.
- Cost-Effective Over the Life Cycle – Reducing long-term maintenance and repair costs.
- Expanding Industry Adoption – More engineers, specifiers, and contractors are embracing GFRP reinforcement for infrastructure projects across North America.
Industry Leadership & Engagement
At CCE, we had the opportunity to engage with industry professionals looking for cutting-edge concrete reinforcement solutions. Our discussions centered around how Mateenbar’s GFRP rebar is playing a pivotal role in North America’s shift toward more resilient and sustainable infrastructure. Speaking about Mateenbar’s participation at CCE, Sam Costa, our Vice President of Sales noted: “The conversations we had at CCE 2025 reaffirmed that the future of concrete reinforcement is changing. As the industry moves toward stronger, longer-lasting, and corrosion-free solutions, Mateenbar remains committed to providing the best-in-class GFRP reinforcement across North America. It was great to connect with professionals who recognize the value of durability, sustainability, and innovation in infrastructure.”
Looking Ahead
The enthusiasm at CCE 2025 underscores the industry’s shift toward better, longer-lasting concrete solutions. As the demand for GFRP reinforcement grows, Mateenbar will continue leading the way in delivering proven, high-performance solutions for engineers, contractors, and precast manufacturers. Thank you to everyone who visited us at the show! If you missed us, we’d love to connect—reach out today to learn how Mateenbar GFRP rebar can support your next project.
